Through design exploration, research, development and direct client discussions Groundplay uses visual references and themes relative to location to make items such as way finding, entry statements and interpretive signage connect to the spaces they occupy.
The challenge: to remove the subjective and look through the lens of the user. It’s where the creative energy of the studio comes to the fore, in realizing the relationship between form, information and site. Experienced and fresh talent combine to bring creativity and consistency to signage and other graphic communication from clues inherent to the project. It includes provision for special-needs users.
